Job Summary:

We are looking for an experienced and result-driven Digital Marketing Specialist to join our marketing team. As a Digital Marketing Specialist, you will be responsible for developing and implementing online marketing strategies to drive traffic, engagement, and conversions, while ensuring maximum return on investment (ROI).

Key Responsibilities:

1. Strategy Development:
   • Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social media, email, display, and content marketing).
   • Analyze market trends and competitor strategies to identify opportunities for growth.
2. Content Creation & Management:
   • Collaborate with content writers and designers to create engaging and targeted content for blogs, social media, and advertising campaigns.
   • Ensure all content aligns with the brand voice and target audience preferences.
3. Search Engine Optimization (SEO) & SEM:
   • Perform keyword research and optimize content to improve organic search rankings.
   • Manage Google Ads campaigns and other paid marketing initiatives.
4. Social Media Management:
   • Develop and execute social media strategies to increase brand awareness and engagement.
   • Monitor social media trends and adjust strategies accordingly.
5. Analytics & Reporting:
   • Track and analyze website traffic and online campaign performance using tools like Google Analytics, SEMrush, and social media insights.
   • Provide regular performance reports with actionable insights and recommendations.
6. Email Marketing:
   • Create and execute email marketing campaigns, including newsletters and automated drip campaigns.
   • Monitor open rates, click-through rates, and conversions for optimization.
7. Collaboration & Communication:
   • Coordinate with internal teams, including sales and product development, to align marketing efforts with business goals.
   • Manage external agencies and freelancers when needed.